So what is email blasting? Email blasting is the act of sending mass email to a list of people. In this article we will discuss the history behind this practice and how you can do it legally!

In the early days of the Internet, people were extremely trusting with their information. The Internet was a huge unknown world and people didn't know the dangers of putting their information online. So people would place their email addresses out in the open. By doing so, some marketers would use software to harvest those emails from the different websites. Once they had a list of emails they would then use that another piece of desktop software to send out email to all of the people on the list.

At first, the practice of email blasting was considered an inconvenience. People were able to simply delete these unwelcomed attempts to sell something. Then as with anything, it got out of hand. The emails started to take on illicit content and people were being bombarded emails that asked for personal financial information. It GOT OUT OF HAND!

Then people started to catch on. Service providers start to take action to help prevent SPAM from being sent to their customers. Unsolicited email was slowly start to die out and the people that were doing where being punished for violating the privacy of all the people they sent email to. Email blasting was on it's way out.

Flash forward a 8 years and now, email is still one of the best ways to market product online. The primary difference is that now people are able to opt-in to have ads sent to them. It is called permission based email marketing. And it is perfectly legal.

There are hundreds if not thousands of people that are doing it every day. They set up a squeeze page to ask for the visitors email address. Once the visitor is on their list, they can send as many ads as they want and never have to worry about getting in trouble.

Long gone are the days of email blasting, SPAM, and email harvesting. Sending out mass email was gone almost as quickly as it appeared. Now people are doing email blasting but it is completely legal simply because they asked for permission to send email blasts to their list.

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